Kim Joy Design
Kim Joy Design
PROJECT: BRAND STRATEGY & DEVELOPMENT
Kim approached Modern Form with the goal of developing a comprehensive brand strategy and rebranding solution to support the growth of her full-service design boutique in Calgary. Through a thorough competitive analysis and fulsome brand strategy, we were able to identify her unique selling points to position her successfully in the marketplace as a luxury yet approachable brand with an expertise at updating older homes to tell their unique narative and make them a functional space that they love.
