Alera Homes
Alera Homes, a high-end home renovation and investment company, needed a brand identity and digital presence to match their expertise and ambition. Having collaborated with them on two previous ventures, this marks the third time Modern Form Creative has partnered with their team to craft a compelling brand and website from the ground up. Our goal was to create a sophisticated, modern identity that reflects their vertically integrated approach and commitment to excellence.
The Deliverables:
Brand Identity Development
Brand Messaging & Positioning
Tagline Development
Custom Squarespace Website Design
Copy-Editting
Instagram Branded Canva Templates
Objective:
Alera Homes needed a brand identity that would communicate their expertise, attention to detail, and full-service approach to home transformations. The goal was to craft a high-end yet approachable aesthetic that would resonate with homeowners looking to elevate their properties through strategic renovations and investment opportunities.
Our Solution:
Brand Identity:
We developed a sleek, modern brand identity that visually represents the idea of “flipping”—a nod to both Alera’s home renovation process and their commitment to creating stability and ease for homeowners. The logo design features a mirrored line from the "A," symbolizing transformation, with the “L” framing the other side to create balance and structure. Rounded typography was chosen to enhance approachability and trust while maintaining a high-end aesthetic.Messaging:
For messaging, we crafted the tagline "Luxury Living Made Simple" to communicate Alera’s expertise in transforming properties with ease and sophistication. We also developed a compelling brand statement that clearly defines their unique value in the luxury renovation and investment space, helping them position themselves as trusted experts in the industry.Squarespace Website Design & Development:
Alera Homes needed a website that would serve as both a portfolio of their work and a lead-generation tool for potential clients and investors. We designed a refined, intuitive Squarespace website with a seamless user experience, well-structured content flow, and clear calls to action. The site highlights their full-service capabilities, process, and project portfolio, reinforcing their expertise while making it easy for clients to get in touch.Social Media Branding:
To create a cohesive and professional digital presence, we designed a suite of branded Canva templates for Instagram. These include layouts for testimonials, project spotlights, investment insights, and before-and-after transformations, ensuring Alera Homes maintains a polished and engaging presence online. The flexible templates allow them to consistently showcase their expertise while adapting content to their evolving business needs.
Results Achieved
With a strong, polished brand identity and a user-friendly website, Alera Homes is now positioned as a premium renovation and investment company in the Bay Area. Their branding reflects their expertise, and their website serves as a powerful tool to attract and convert clients. The Instagram branding ensures they maintain a professional, engaging presence as they begin sharing their work and insights online.
Next Steps
Alera Homes is now set up for success with a strong foundation in place. As they grow, they can leverage their brand assets and website to attract new clients, showcase their work, and establish themselves as a trusted name in high-end home renovations. We look forward to seeing their impact in the industry and supporting their future branding needs.
