Soul Hot Yoga - Wix Website Redesign
Soul Hot Yoga is a heated yoga studio rooted in movement, mindfulness, and community in SE Calgary. While their in-studio experience is elevated, intentional, and deeply welcoming, their previous website didn’t reflect that. It lacked clarity, cohesion, and any real connection to the energy and expertise that Soul brings to the mat.
The goal wasn’t to reinvent—it was simply time to level up their online presence to reflect the expertise, care, and clarity already present in their brand.
✨Explore the new site
The Deliverables:
Wix Website Redesign & Refresh
Full Home Page & Teacher Training Page Redesign
Refresh the rest of the site
Messaging & Copy Refinement
Mobile Optimization
UX Strategy & Page Structure Improvements
Creative Direction
One-Page Brand Guide (refined fonts, colours, and brand direction)
Content Doc Guide with recommended sections
Copy-editing to enhance the brand story
Objective:
Our focus was to elevate Soul’s digital presence to match the growth of the brand and support their expanding offerings. We gave their homepage a full redesign—clarifying key messaging, showcasing the full range of offerings, and building stronger navigation paths to guide the user journey.
We also focused heavily on the Teacher Training page. While this offering wasn’t brand new to the business, the original page was underdeveloped—primarily made up of text screenshots and dense copy. The goal was to present this transformational program in a more structured, engaging, and accessible way for prospective students.
BEFORE:
AFTER:
Our Solution: The New Website
Homepage Redesign:
We added new sections to better guide visitors—including a full studio intro offer, a “choose your path” section that showcases all major offerings, and clear buttons that now link to every key page on the site. We also introduced new team and facility sections to build familiarity and trust before visitors even step through the door.
Added Testimonials for Social Proof:
We implemented a testimonial section to highlight client experiences and build trust with new visitors—helping to reflect the vibrant, welcoming community Soul is known for.
Teacher Training Page Overhaul:
We redesigned the Teacher Training page with a clean new layout, simplified structure, and updated copy. The new version includes curriculum highlights, instructor bios, FAQs, and clear calls to action—making the offering much easier to understand and take action on.
Refined Messaging & Tone:
We updated the voice and tone across all pages to better reflect Soul’s grounded, inclusive, and professional energy—focusing on clarity, approachability, and warmth.
Brand Cohesion & Visual Direction:
We refined fonts, spacing, and colour palettes to create a clean, calm, and modern aesthetic. To support future brand consistency, we also created a one-page brand guide outlining Soul’s updated fonts, colours, and design direction—empowering the team to maintain visual alignment across all platforms moving forward.
Improved Navigation & CTAs:
We added clear, intuitive calls-to-action and reorganized content flow so visitors can easily book a class, learn more about offerings, or explore upcoming workshops and teacher training.
Mobile Optimization:
We designed the entire site to perform beautifully across all screen sizes, ensuring a seamless user experience on mobile and desktop.
Results Achieved
The new site elevated Soul Hot Yoga’s online presence to match the strength and clarity of what they offer in person. Their digital home now reflects their community-centered approach, showcases their growing offerings, and gives them the tools to continue evolving with confidence.
