Amanda Kiss - Website Design & Email Marketing
Amanda Kiss, a real estate agent in Cochrane, came to Modern Form Creative for a website overhaul. Her previous site was on WordPress, and she felt overwhelmed managing it and wasn't proud of the design. We wanted to change that!
We moved her to Squarespace, a user-friendly platform that made her site easy to manage, and implemented new email marketing, forms, and brand messaging. The result? A beautiful website that truly captured her vision, spoke to her audience, and streamlined her processes.
The Deliverables:
website copy-writing support
brand messaging
custom Squarespace website design
add a new blog page + post template
set up her new email marketing
design branded email templates
craft email marketing copy
set up email automation
website training call
refine her brand colours & fonts
design a one-page brand guide
branded Gmail signature
Challenges Faced
Complexity of WordPress: Amanda found WordPress challenging to manage, which left her feeling overwhelmed and dissatisfied with her site.
Design Issues: The previous design didn't reflect Amanda’s vision, impacting her confidence in her online presence.
Inefficient Processes: Her previous contact forms were hard for people to use.
Lack of Content & Brand Messaging: The old website didn’t focus on user experience, with barely any content or calls to action.
BEFORE:
AFTER:
Our Solution: The New Website
Platform Migration: We seamlessly transitioned Amanda’s website to Squarespace, providing a user-friendly interface that aligned with her need for streamlined content management.
Custom Design: Working closely with Amanda, we crafted a new design aesthetic—dark yet inviting, with clean lines that enhanced her brand’s professionalism and approachability.
Comprehensive Content Strategy: We revamped Amanda’s website content to provide informative and engaging resources that resonate with her target audience. This included detailed descriptions of her services, informative blog posts on Cochrane’s real estate market trends, and client testimonials to build trust.
Enhanced Brand Messaging: Leveraging insights from Amanda’s discovery questionnaire, we refined her website copy to articulate her unique value proposition. This included emphasizing her expertise in the Cochrane real estate market and her genuine passion for the community.
Blog Integration: We implemented a new blog page and post template to showcase Amanda’s insights and establish her authority in the local real estate scene.
Email Marketing Setup: Designed and implemented a “Just Launched” email to announce the launch of Amanda’s new site. Additionally, set up an automated email for her free “Start to Sold” guide, which was added to her site to streamline her process and build her email marketing list. This allows Amanda to promote her services and share valuable insights effortlessly.
Brand Cohesion: We refined Amanda’s brand colours, and fonts, and created a one-page brand guide to ensure consistency across all marketing materials.
Training and Support: Provided training on how to manage her new website and email marketing, effectively, empowering Amanda to take control of her online presence and marketing strategy.
Results Achieved
Improved Functionality: The transition to Squarespace enhanced site usability and Amanda’s ability to update content independently.
Cohesive Aesthetic: The new design resonates with Amanda’s vision and aligns with her branding, allowing her to portray her professionalism in the real estate space and feel proud of her website so she could showcase it with ease!
Streamlined Marketing: Automated email workflows now efficiently nurture leads and will allow Amanda to market her business more effectively.
Enhanced User Experience: We enriched the site with more brand content and clear calls-to-action, ensuring a smooth journey from initial interest to contacting Amanda for real estate needs. We also made the content more digestible by breaking it up into digestible sections.
Credibility: By incorporating testimonials throughout the site, we enhanced proof of Amanda’s expertise and built trust with potential clients.
Next Steps
Looking ahead, Amanda continues to leverage her revamped website and streamlined marketing tools to expand her reach in the Cochrane real estate market.
