Website Refresh - Drift Landscaping
Drift Landscaping, a prominent name in Calgary’s artificial turf industry, initially collaborated with Modern Form Creative for their website design at launch. As their business grew and their focus on artificial turf installation became more prominent, Drift Landscaping sought a comprehensive website refresh to better showcase their work and enhance their SEO.
The Deliverables:
SEO Audit
Keyword Research
SEO-based website copy
Full website redesign
UX experience
Video-editting
Implement organic SEO
Custom Squarespace website
Objective:
With a goal to highlight their expertise and attract both homeowners and commercial spaces, Drift Landscaping needed a website redesign that would effectively showcase their impressive projects and improve organic search visibility.
BEFORE:
AFTER:
Our Solution: The New Website
To achieve this, Modern Form Creative collaborated with a team of experts to revamp Drift Landscaping’s website. The project focused on delivering a refreshed design that seamlessly integrated new content, enhanced visual elements, and optimized SEO strategies.
Content Strategy and Website Redesign: Building on the initial design, we implemented a complete redesign of Drift Landscaping’s website to align with a refreshed content strategy. This involved updating the visual elements to better reflect the brand and its evolving focus.
SEO Optimization: We enhanced the site’s SEO with updated heading structures, page titles, meta descriptions, and strategically placed keywords. This optimization was aimed at improving organic search rankings and driving targeted traffic.
Target Audience Focus: The website now explicitly caters to Drift Landscaping’s primary audiences: homeowners and commercial spaces. This focus helps in tailoring the content and messaging to meet the specific needs of these groups.
Video Integration: A key addition was a new 45-second video showcasing the entire turf installation process. This video provides potential clients with a clear understanding of what to expect when working with Drift Landscaping.
Enhanced Customer Journey: We incorporated more calls to action throughout the site to guide visitors seamlessly through their journey, boosting conversions and engagement.
Expanded Content: Each service page was enriched with more detailed content, offering in-depth explanations of the services provided and enhancing the overall user experience.
Enhanced Credibility: We added testimonials throughout the site to build trust and showcase his clients’ experiences.
Results Achieved
The redesigned website now stands out with its optimized SEO, compelling visuals, and user-focused enhancements. It effectively showcases Drift Landscaping’s expertise and positions them as leaders in the artificial turf industry.
Next Steps
Looking ahead, Drift Landscaping plans to invest in virtual tours to further showcase their artificial turf projects. This upcoming feature will be integrated into the website, elevating the site’s capability to engage visitors and leave the competition behind
