Lash Addiction
After five impactful years in the industry, Mel at Lash Addiction was ready to elevate her brand to reflect her bold and fearless personality. When she approached Modern Form Creative, our goal was to create a fresh, edgy brand identity that captured her no-nonsense approach, passion, and dedication to helping others succeed in the lash world.
The Deliverables:
Creative Direction
Visual Identity Development
Brand Messaging
Brand Statement
Tagline Development
Brand Applications (lash manual, labels, freebie)
Stan Store Redesign & Setup for Digital Sales
Custom Squarespace Website Design
Copy-editing for full website
Moodbaord & Art Direction for brand photoshoot
BTS Video Content
Monthly Social Media Management
Objective:
The goal was to craft a unique brand identity for Lash Addiction that stood out in the beauty industry and supported Mel’s growth as an educator. We wanted the new branding to convey her edgy yet luxurious aesthetic and attract aspiring lash artists ready to take their skills to the next level.
Our Solution:
Website & Brand Identity Design: We created a new brand direction that embodied Mel’s unfiltered, passionate personality through vibrant reds and striking design elements. Her brand statement and tagline reflect her boldness, helping future clients and lash artists understand her straightforward and empowering approach.
Content Strategy: Mel’s website now showcases both her lash services and educational resources. The updated website copy, visuals, and structure were all designed to position her as a leader in the lash education space.
Social Media Management & BTS Content: We provide ongoing social media management, including caption writing, reel creation, and behind-the-scenes content, helping Mel build a cohesive, engaging social presence.
Photoshoot Art Direction: To support the rebrand, we designed a brand photoshoot guide with scenes, poses, and visual inspiration, ensuring her new images perfectly reflected her personality and services.
Before
After
Results Achieved
The rebrand and website refresh have given Lash Addiction a refined, standout identity that reflects Mel’s expertise and edge. Her new site and monthly social media content now resonate strongly with both clients and aspiring lash artists, positioning her as a trusted educator in the lash industry.
Next Steps
Mel’s journey continues with ongoing social media management and creative services, enhancing her brand presence while she focuses on expanding her lash education platform.
